BASECAMP

In the heart of the mountains, far from the noise of everyday life, a remote ski touring basecamp becomes more than just a place to sleep—it transforms into a space of pure connection. Stripped of distractions, life in the backcountry is distilled down to a few simple and essential things: the shared passion for skiing, the bonds of friendship, and the beauty of living in sync with nature.

The client’s brief was to create a campaign that embodied the essence of ski touring in its most authentic form. We developed the entire creative concept and production, shaping a narrative that captured the communal spirit of a basecamp experience—where time slows down, and the mountains dictate the rhythm.

Through a documentary-style and cinematic approach, we told the story of a group of skiers embracing the raw beauty of their surroundings, their experience shaped not only by the effort of the ascent and the thrill of the descent but also by the moments in between—gathering around a stove, sharing stories, preparing for the next day’s adventure together.

The final output of the project consisted of a short documentary, social videos with a strong product focus, and a collection of photography—spanning campaign imagery, product shots, and documentary-style visuals that reflect the authenticity and emotion of this unique experience.